could put a half hour of tape in, and edit with a 
razor blade. That was really exciting. But it was still 
half-inch tape, and quarter-inch tape decks were 
coming in.

So a lot of things were happening, and we thought 
OK, this is a good idea. So it became one of many 
projects that we had going at the time; we like to 
work on six or eight things at once because you 
work on one and you get ideas for another. It’s 
just the way things are—perverse. So we started in 
on a project called UMR, Understanding Media 
Revisions, and we kept at it for awhile, and part of 
what we were doing involved looking at all the